Yaccarino's primary job will be to bring advertisers back to the platform and increase revenues at a company that is breaking even.
However, it now appears that even as Musk wants to change Twitter to X, an everything app, the role of advertisers will remain crucial and the company needs a seasoned expert to handle their demands and concerns, something that he has failed to do in the last eight months at the helm.In her previous role at NBC Universal, Yaccarino was the Chairman of Global Advertising and Partnerships, where she oversaw the work of 2,000 people and generated $100 billion in ad revenues.
Yaccarino will have to contend with the severe loss of personnel at Twitter. Since Musk's takeover, 75 percent of the workforce has left the company, either willingly or after being fired. Many of these were jobs in sales or partnerships, where Twitter has fallen short in recent months. Yaccarino has also hired Joe Benarroch, the executive vice president at NBC to work alongside her at Twitter. She took to Twitter to announce this.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
WSJ News Exclusive | Incoming Twitter CEO Hires Executive from NBCUniversalIncoming Twitter Chief Executive Linda Yaccarino has tapped one of her top lieutenants from NBCUniversal to join her as she prepares to take the helm at the social-media company
Leer más »
Survey Signals Pause-and-Pivot Year for CEOsThe 2023 Gartner CEO survey finds that while senior execs are cautiously navigating today’s economic realities, they are intent on investing in the future. Learn more about CEO strategic business priorities for 2023 and 2024 💡 Leadership BusinessGrowth CEO
Leer más »
Ex-publishing CEO left destitute by young, ex-wife ‘Grinch,’ NYC suit claimsThe former head of Simon & Schuster was once worth $43.5 million, but now he’s in debt after his ex-wife Terresa Liu, allegedly wiped out his accounts.
Leer más »
Surviving The Bear Market: An Exclusive Interview With ICODA CEO Vlad Pivnev | HackerNoonVlad founded ICODA in 2017 as a crypto marketing agency that relies on data to generate leads for crypto businesses. - cryptocurrency businessstrategy
Leer más »
Hype around tech stock guru and Ark Invest CEO Cathie Wood is fadingTech investor Cathie Wood shot to fame for her winning stock picks. But the hype around her is fading.
Leer más »