OP: Messi’s arrival and immediate impact have people asking the same old question they always do: “Is MLS going to make it big now? Will America finally have soccer fever, like we’ve always been told we should?” The answer to these questions is: no.
Once, the problem with MLS was that it was a terrible product featuring horrendous American players with rancid vibes that no one wanted. Now, it's a pretty good product with less-than-horrendous Americanforeign players, playing in stadiums full of people who are happy to tow the line between sincere American sports-style fandom and Euro-fan cosplay, for a smaller-but enthusiastic audience that is more than happy to watch Lionel Messi vibe out at the end of his illustrious career.
Will this product ever dominate the world or the market? I doubt it. There’s just so much American sporting capital invested in baseball, basketball, and football, and it seems unlikely that this is going to change anytime in the next 30 or so years. Plus, the European powers areWe’re not the only obscenely big bag of money that the sports industry can seek to dry out in this big ol’ world of ours, after all. Europe needs high-end sports too.There is a type of person who this limit annoys.
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