Lips Founder Annie Brown Wants To Make Social Media Less Sexist And More Inclusive

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Lips Founder Annie Brown Wants To Make Social Media Less Sexist And More Inclusive
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'Algorithms governing moderation, Instagram and other social platforms have historically been very bad at differentiating between sexual expression and sexual exploitation.' All about andreafrancesb and the Lips teams' work in the realm of social media!

, stated that her company “is consistently banned from advertising on Facebook and Instagram and it’s debilitating to our business.

“Right now,” says Brown, “there is so much potential revenue opportunities lost because platforms are not adequately serving women, non-binary, BIPOC, & LGBTQIA+ people in digital space.”, is passionate about seeing companies develop solutions that improve access, care and outcomes for women to thrive. “Censorship of descriptive language impedes the ability of these companies to scale,” says Velissaris.

Bans on advertising and marketing perpetuate gender inequities in healthcare and drive inequitable funding for women’s health companies. Cailleach De Weingart-Ryan, the former Chief of Staff at CHT, explains that because algorithms are optimized around engagement, it makes sense that these models would replicate societal biases by deprioritizing content that goes against norms.

In other words, minority groups are less familiar and present belief systems and perspectives that might challenge what individuals already consider to be true and thus may not get the same "reach" and "virality" boost that a white male spouting radical conspiracy theories that align with existing beliefs and biases gets.

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