Lisa Vanderpump, Inc.: The Art of Leveraging Reality TV and Growing a Modern Hollywood Empire

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Lisa Vanderpump, Inc.: The Art of Leveraging Reality TV and Growing a Modern Hollywood Empire
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'I don't want to just point my finger. I want to create it myself. That's why I'm incapable of being passive in any relationship.' VanderpumpRules' LisaVanderpump on her tireless work ethic

On a Wednesday in mid-December, the bouncer at Lisa Vanderpump's TomTom Bar nods in a parade of Korean tourists, West Hollywood locals and several dozen others who have come to pay homage toThe 59-year-old Vanderpump, whose genteel British facade is prone to break for sexual innuendo, has parlayed her show's popularity — on the eve of its eighth season, which premieres Jan. 7, it still ranks among Bravo's most watched with a weekly audience of 2.

Vanderpump, whose net worth ranks behind only Kardashians and Jenners among entrepreneurial reality talent with reports painting it as high as $75 million, is now extending her business well beyond WeHo. Alongside husband and partner Ken Todd, Vanderpump has a fourth Los Angeles restaurant , a year-old Las Vegas outpost , a dog shelter/boutique and, for those eager to bring the Vander-magic home, a wine label and a forthcoming line of lighting.

Bravo feared a show about a restaurant staff — kids in their 20s surviving on tips and living in dingy West Hollywood rentals — wouldn't jibe with NBCUniversal's most aspirational cable brand. "Cottage-cheese ceilings are antithetical to Bravo," several recall former chief Lauren Zalaznick saying. But Vanderpump pushed back. IfReal Housewives

Still, the restaurant industry is fraught enough without the circus a reality show brings. On Jan. 5, athrough Pump's front patio. Villa Blanca, which Vanderpump and Todd have twice quietly tried to sell, has been the subject of multiple lawsuits — with a 2014 sexual harassment complaint by a former waitress winning her a $100,000 award. Just before the new year, a TomTom bartender and Pump doorman filed a class-action suit for unpaid wages.

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