No subject might get as much attention across CNN’s digital properties as Donald Trump, but that doesn’t mean the news network is dependent on him for web traffic. Andrew Morse, executi…
While politics remains a big priority for CNN as next year’s presidential election approaches, expansions in coverage areas ranging from business to travel will also help insulate the network from the advertisers who are increasingly skittish about associating their brands with polarizing, controversial content.
Morse is mum for now on exactly what new offerings CNN has coming, but it’s possible he’ll make good on the subscription extensions to its business that the company signaled nearly two years ago were in development. While he acknowledged that some of that development led to dead ends, Morse said CNN learned from mistakes in ways that some other digital content players in the digital space did not.
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