A new brand cracks the list of the top five smartphone manufacturers during the second quarter of 2023.
shipped 33.2 million handsets during the second quarter of 2023, good enough for third place. The company shipped 16% fewer handsets than the number it delivered during Q2 of 2022. That decline cost the company just one percentage point in global market share which amounted to 13% in Q2 2023. And right below Xiaomi was Oppo; one of the phone brands under the BBK Electronics umbrella, Oppo saw its Q2 global market share stay flat at 10% despite an 8% annual decline in deliveries to 25.
Liu added,"Samsung has adopted a conservative strategy amid profitability pressure and slow recovery in the semiconductor industry. With the second quarter being a low season with fewer new launches, Samsung has seen its lowest Q2 performance since 2013. With the high-profile release of its latest Galaxy Z Flip and Fold models, it has clearly demonstrated its ambition to compete with Apple in the luxury market.
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