Live from Hollywood: SIRIUSXM unveils new West Coast complex, plan for world domination
’s glistening new West Coast digs. The 26,000-square-foot studio on Sycamore Avenue is appropriately located for the self-proclaimed King of All Media — in the heart of the Media District. Under a mop of jet-black curly hair, ballpoint pen in hand, Stern hunches over a stack of typewritten notes making edits. In just a few minutes, he will broadcast his legendary eponymous talk show live.
Getting the media icon, who famously eschews press and air travel, out to L.A. was just one lead-up event in a monthlong rollout of music performances exclusive to Sirius, including a privateconcert at the Troubadour and an invite-only Dave Matthews acoustic set.
“Great talent is in L.A., and now we can take advantage of it,” adds Greenstein, who’s made vocal the company’s steadfast commitment to up-and-comers, whether female musicians in the country music space to moody teens with breathy vocals .
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