Target's Pride-themed products have been generating online chatter. Their standout message for Pride Month is simple: “Live Laugh Lesbian.”
in massive letters; a tote bag with an image of a woman looking off in the distance and text that reads, “Busy thinking about girls”; and a graphic T-shirt with an illustration of a skeleton bending its wrist and saying, “Is he … you know?”
Over the past three years, more than 960 TikTok videos — including 100 in the past seven days — have used the hashtag “targetpride,” collecting more than 30 million views for users in the United States, according to. Throughout the past three years, search interest for “Target Pride” has surged past comparable searches for the names of direct competitors Amazon and Walmart before and during the month of June, according to Google Trends.
Queer activist Matt Bernstein posted a video on TikTok — which has accrued more than 6.4 million views since it was posted last week — reviewing several of the collection’s products.
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