Live Nation's new plan is great news for musicians, and not-so-great news for smaller venues and promoters.
Live Nation just announced a plan that could ruthlessly crush independent promoters, and with the help of Willie Nelson, this news warmed people’s hearts..” That stipend is effective only through the remainder of the year, but still: $1,500 per show for the remainder of the year is quite significant. And so is the revenue to bands that will come from Live Nation's waiving of merch cuts.
The dirty secret is that this has been business as usual in the concert business for years, perhaps decades. And while talent agents don’t exactly rejoice in it, it would be inaccurate to say that they have systematically put up a tooth-and-nail fight against it . It's understandably hard for artists to find leverage against a corporate standard when only two companies in the U.S. have the capacity and infrastructure to organize shows and tours for the A-listers.
On one hand, it's great that crews and touring artists playing mid-sized venues at best are getting a lucky break for the next few months. Whatever the motives, this practice is already working some potent magic: In a world of inflationary pressures and increased costs of living and traveling, touring acts are able to get out more and actually get a fairer shot at making profit this year. and be upset. Again, net positive.
Think about it. Live Nation gets much of its money through arena shows from the Taylor Swifts and Paul McCartneys. Club and theater shows can be quite profitable for them, but a House of Blues show drawing a modest 500 people is a small blip on the radar compared to an arena show underperforming.
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