Liverpool CCO Billy Hogan discusses how the club plans to build off the momentum of its most successful season in over a decade, Jurgen Klopp, Mo Salah, LeBron James' involvement in the team and more.
Bon Jovi's performance at Anfield on June 19 is one of the ways Liverpool is trying to extract more revenue from the legendary grounds. Photo by Shirlaine Forrest/WireImage"So we’re looking at ways to try and drive revenue from Anfield on non match days," Hogan said.
Salah is incredibly popular in his native Egypt and across the Muslim world, Hogan said.
James is seen supporting Liverpool in a 2011 match against Manchester United. Photo by John Powell/Liverpool FC via Getty Images“Maverick Carter, his business partner, is really collaborative and is in touch with us on a regular basis," Hogan said."We’re actually in conversations with Uninterrupted, his company, to talk about what we might be able to do from a content perspective together.
Conversation in the football world have buzzed over the last several months about the formation of an elite European Super League, where 11 founding members including Liverpool would break off from their respective domestic and continental competitions at the expense of the long-entrenched current structure.
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