When lockdowns are lifted, will people to go back to in-person classes or continue working out via online videos?
When Indian entrepreneur Neha Motwani realized Google searches for "fitness near me" were growing almost 40% year on year in her home country, she saw a business opportunity.
The business Motwani co-founded in 2014, Fitternity, is now the largest online marketplace for fitness services in India. Before the coronavirus pandemic, it had almost 500,000 monthly active users who booked studio and gym classes via its app. The way we work out may never be the same. Motwani does not think people will go back to in-person classes they used once lockdowns are lifted.
Instead, she expects a situation where an instructor will teach a handful of people in person, while simultaneously broadcasting that workout to people logged in online.
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