Loewe Men SS23 was an exquisite hybrid of nature and technology! See more:
this week was as modern as it gets, an instance of fashion truly mirroring the times we live in. Staged in a James Turrell-like backlit white space – almost like a giant laptop screen – it offered a harmonious juxtaposition of the natural world and all its living greenery and our contemporary obsession with technology. Clothes spurted real-life plants, seeded and grown onto fabrics.
, who seeded denims, jerseys and Loewe-crafted leather with actual chia and cat’s wort greenery on shoes, coats and jeans, growing them over 20 days in a polytunnel just outside of Paris. Jonathan recalled the typical British childhood experience of growing watercress in a classroom. It almost felt naive, and brilliantly ephemeral — the pieces were made especially for the show, which only added to the excitement of seeing them.
Part of Jonathan’s genius is in understanding modernity, and not shying away from the banality of it all. Yes, there were tapestries of screens worn as coats and masks, but there was a resolutely contemporary styling to the clothes themselves — mainly comprising outfits of puffy bombers and big coats, incognito baseball caps, skintight leggings, and clunky shoes and Flamenco bag boots.
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