“I fuckin’ love news”
Photo: Colin McPherson/Corbis via Getty Images
After establishing Royco in 1980 and expanding aggressively into the cable broadcasting business, the Pierces, especially, began to take notice of his tactics. In 1985, Royco expanded into theme parks and cruise ships with a division eventually named Brightstar, taking on significant debt to do so. A merger with the film studio Waystar in 1995 synergized nicely with those businesses, producing steady profits.
But the giant legacy of Waystar Royco, of course, is the reach and power of its broadcast network ATN , created to provide consumers, as Roy once put it, “a bit of a laugh, some decent TV to watch, news that doesn’t talk down to them.” Or, as his deputy Cyd Peach described the audience, “highly, highly intelligent viewers, who are really tired of being patronized elsewhere by latte-sipping douchebags with hundred-dollar haircuts.
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