McDonald's is expected to launch a chicken sandwich in the beginning of next year and Telsey Advisory Group said its going to be a big hit.
McDonald's is expected to launch a crispy chicken sandwich in the beginning of next year and Telsey Advisory Group said its going to be a "big U.S. hit for the chain."
Chick-fil-A, Popeye's and Wendy's have achieved great success from the rise in popularity of their chicken sandwiches.Chick-fil-A and Popeye's are about to get some new, crispy competition.is expected to launch a crispy chicken sandwich in the beginning of next year and Telsey Advisory Group said its going to be a "big U.S. hit for the chain."
The U.S. chicken marketplace has grown more than 14% this year to about $4.5 million sales per store, according to the firm. Chick-fil-A, Popeye's and Wendy's have achieved great success from the popularity of their chicken sandwiches. The so-called "chicken wars" have put pressure on McDonald's to find a competitive chicken option for the fast-food chain.
McDonald's Crispy Chicken includes a full muscle chicken breast, lightly breaded with a sweet fried flour coating.
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