From “Avengers” sequels to “Transformers” flicks, so many summer blockbuster end with cities on fire and the fate of the world hanging in the balance. Those moments are usua…
” and the franchise relaunch “Teenage Mutant Ninja Turtles: Mutant Mayhem” — leaving studios shifting their plans to get ahead of the June 30 deadline for a new SAG-AFRTRA contract.
“Teenage Mutant Ninja Turtles: Mutant Mayhem,” Paramount and Nickelodeon’s attempt to reboot the popular family franchise for a new generation of moviegoers, has moved its press junket from July to June in the hopes of getting ahead of any potential strike. Paramount’s other major release, “Mission: Impossible – Dead Reckoning Part 1,” which opens on July 12, won’t be impacted by an actors strike.
The life cycle of a movie marketing campaign can vary, but in the case of most summer tentpoles the hype can start as early as two years prior to release, sources said — think first-look posters and teaser trailers. About 4-6 months before opening weekend, studios will engage long-lead publications for splashy cover stories, as Warner Bros. did recently for Ryan Gosling and Margot Robbie in support of “Barbie.” That film is also set to junket on July 7-8, putting it in the strike’s crosshairs.
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