Louis Vuitton Teams Up With Lego on Holiday Window Displays

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Louis Vuitton Teams Up With Lego on Holiday Window Displays
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The Christmas trees in LouisVuitton holiday windows this year will be made of plastic—thousands of Lego bricks, that is. The French luxury brand teamed with master LEGO_Group builders to create the festive scenes that will remain on display until Jan. 1

windows project, which coincides with the 90th anniversary of the Lego Group, will include a variety of concepts, from recreations of Paris landmarks like the Arc de Triomphe and the Pont Neuf bridge to high jewelry niches resembling the house’s signature trunks, complete with realistic hardware and handles.

Drawing inspiration from an archival image, trunks are stacked to resemble the Eiffel Tower, while the facade of certain stores will be adorned with exterior designs, spanning from 6 feet to almost 50 feet, accented with bricks. Meanwhile, special packaging will feature Lego motifs. After the displays are taken down, the bricks will be repurposed through partnerships with local schools.

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