Lululemon Launches ‘Sweatlife’ Podcast in Partnership With Makers

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Lululemon Launches ‘Sweatlife’ Podcast in Partnership With Makers
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Lululemon is the latest brand to embrace podcasting: The athleisure brand unveiled a new podcast called “Sweatlife” Monday that is being created in collaboration with Makers, the Verizo…

Lululemon is the latest brand to embrace podcasting: The athleisure brand unveiled a new podcast called “Sweatlife” Monday that is being created in collaboration with Makers, the Verizon Media subsidiary that is focused on women-centric storytelling. The new podcast is said to feature weekly conversations with athletes, activists and more about physical and mental wellness. [...

It probes probing the dangers of social media and the widening gulf between people’s real and virtual selves. The show is to be produced in Melbourne, Australia through NBC [...]It should come as no surprise that, in its quest to become a full-blown entertainment ecosystem, Netflix has built a roster of podcast programming to complement its scores or original series and films. The programs recruit top talent and hosts to hang out and talk about the streaming giant’s TV and film content.

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