While it is hard to believe that Mother’s Day is this weekend, the luxury industry has been fueling excitement over the last few weeks for the celebration of motherhood.
In anticipation of both parental holidays in the coming months, Britain’s Alexander McQueen published a joint Mother’s Day and Father’s Day gift guide to help lead consumers down the right path when it comes to celebrating their parents. The guides range from $200 to $2,890.Italian fashion brand Tod’s made fashion a family affair in an idyllic campaign.
The short film follows Italian influencer and entrepreneur Chiara Ferragni as she converses and enjoys life with her mother and sisters. Each family member also fashions the iconic Gommino shoe, a chic and physical symbol that represents the enjoyment shared as well as their familial bond .According to the NRF, a considerable increase in shoppers are seeking out experiential Mother’s Day gifts, such as events, hospitality stays or dining experiences.
Boutique luxury resort Hotel Joaquin, located in Laguna Beach, California, is encouraging affluents to give the gift of relaxation by booking a stay at the Pacific coast property for their mothers this year. Guests may spend their days by the pool or in the sand, and are being offered complimentary yoga and breakfast in bed.
For new mothers who may be celebrating their first Mother’s Day this year, they could head to postnatal care center, Boram, which is set to open this weekend at the Langham Hotel New York. Modeled after Korean postnatal care retreats, Boram was brought to life by Boram Lam and Suk Park following a difficult 2-year recovery from a C-section in 2014.
The center features 16 luxury rooms for families and their children, along with a baby room and a mother’s lounge. Supervised by a team of nurses, Boram offers lessons in swaddling, bathing and changing diapers while also offering physical therapy, mental health services and more.
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