LVMH bought a minority stake in the fashion house set up by Stella McCartney, giving the French luxury company a vehicle to tap growing demand for high-end clothing marketed as sustainable
By Noemie Bisserbe and Saabira Chaudhuri July 15, 2019 5:07 pm ET PARIS-- LVMH LVMUY -1.04% Möet Hennessy Louis Vuitton bought a minority stake in the British fashion house set up by Stella McCartney, giving the French luxury company a high-profile vehicle to tap growing demand for high-end clothing marketed as sustainable.
Stella McCartney, which has for decades touted its sustainability credentials, doesn’t use leather and fur and utilizes stainless-steel and aluminum alternatives to brass for some of its bag chains in an attempt to reduce water pollution caused by copper mining. Last year, the company launched a dedicated microsite devoted to telling consumers about its various sustainability efforts.
Ms. McCartney was the “first to put sustainability and ethical issues on the front stage, very early on, and built her House around these issues,” said Mr. Arnault.
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