Luxury giant LVMH unveiled on Monday a deal to sponsor next year's Olympic Games in Paris with top fashion brands Louis Vuitton and Dior, Moet Hennessy champagne and spirits labels and jeweller Chaumet, which will design medals for the event.
The logo of LVMH Moet Hennessy Louis Vuitton is seen during the company's shareholders meeting in Paris, France, April 20, 2023. REUTERS/Gonzalo Fuentes/File Photo/File Photounveiled on Monday a deal to sponsor next year's Olympic Games in Paris with top fashion brands Louis Vuitton and Dior, Moet Hennessy champagne and spirits labels and jeweller Chaumet, which will design medals for the event.
It has been expected to cost around 150 million euros and involve promotions focused on the group as well as its largest fashion and champagne labels, a person close to the negotiations said in May. With the Olympics now only a year out, the late-stage negotiations between the Paris 2024 Organising Committee and the world's biggest luxury group, which is also Europe's most valuable company with a market capitalisation of more than 400 billion euros, have generated much interest in France.
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