Women Plus Connect is a new Lyft feature that prioritizes matches with women and nonbinary riders
, an in-app feature that “matches women and nonbinary drivers with more women and nonbinary riders.” The move is an effort to improve safety and encourage more women and nonbinary drivers to work with the company. A report byand feel unsupported by rideshare companies.
The feature offers Lyft drivers an option to turn on a preference in the Lyft app to prioritize matches with other nearby women and nonbinary riders. It’s not a guarantee, however, and if no riders that match that description are nearby, drivers will still be matched with men. The driver view in the Lyft app allows them to select to be matched with more women and nonbinary passengers.Women and nonbinary riders can choose to be more likely to be matched with more women and nonbinary passengers.On the rider side, women and nonbinary riders will see an option to “count me in” in their Lyft app. Choosing this will “increase their chances of matching with women and nonbinary drivers,” according to this.
Lyft says this feature has been highly requested and will give women and nonbinary people more control over both the driving and riding experience. The company also says it hopes it will encourage more women to take on the role of Lyft driver, which Lyft says pays close to $36 per hour . Currently, that demographic accounts for
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