And you can help support the cause, too.
Communities and industries around the world are coming together to stop the spread of coronavirus and M.A.C Cosmetics is the latest to announce it's joining the fight . Since 1994, the makeup brand has used its Viva Glam campaign to raise awareness about the HIV and AIDS epidemic, and thanks to specially designed Viva Glam products, M.A.C has been able to directly support those impacted. Now, M.A.
The news of M.A.C's charitable donation was first made by former Viva Glam ambassador Miley Cyrus. The pop star shared the news on her Thursday, April 2, episode of Bright Minded, and shortly after, M.A.C shared the news on its Instagram. As part of the donation, M.A.C intends to give $10 million, raised through the sale of its specially designed Viva Glam products, to 250 organizations around the world that are currently working to help those impacted by coronavirus. Confirmed charitable recipients include Project Angel Food, an organization delivery food to critically ill individuals in Los Angeles, and Partners in Health, a non-profit working to address a continued shortage of items needed by healthcare workers.
"VIVA GLAM has never been about one cause, but about support to vulnerable communities. It was created many years ago simply as a hardship fund for people who needed safety nets," said John Demsey, Chairman of the M∙A∙C VIVA GLAM FUND & Executive Group President, The Estée Lauder Companies Inc."To leverage this 100% giving model to help people affected by COVID-19 is a continuation of the principles VIVA GLAM was founded on.
Consumers wanting to aid M.A.C in its charitable efforts are encouraged to purchase a Viva Glam lipstick — as proceeds go towards charity — or by sending an Instagram message of support and solidarity by sharing a virtual kiss of gratitude to those on the front lines using #MACKissOfGratitude. Viva Glam lipsticks come in three current shades including an intense brownish blue-red, a creamy subdued pinkish beige-mauve, and a muted brownish-plum.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Oprah Winfrey Donates $10 Million to Coronavirus Relief Efforts and Fighting Food InsecurityOprah Winfrey is helping to fight the coronavirus in a big way. The media mogul announced on Thursday that she is donating $10 million to…
Leer más »
Rihanna's Foundation Just Donated $5 Million to the COVID-19 Response EffortsRihanna's foundation, Clara Lionel, is donating $5 million to coronavirus relief efforts, per the foundation's website.
Leer más »
Live Nation Launches $10 Million ‘Crew Aid’ for Touring Staff Impacted by CoronavirusAs anyone who’s ever attended a concert can deduce, musicians aren’t the only ones suffering from the impact of the coronavirus pandemic on the live-entertainment industry: An entire economy of roa…
Leer más »
Coronavirus Survivors Keep Up the Fight, Donate Blood Plasma to OthersResearchers want recovered coronavirus patients to donate plasma, the fluid in blood containing antibodies produced to attack the virus, because it can be given to people who are seriously ill to help fight the disease.
Leer más »
Capri Holdings Donates Upward of $3 Million to Coronavirus CausesMichael Kors, Versace, and Jimmy Choo will make a total donation toward coronavirus causes of upward of $3 million.
Leer más »
Blake Lively and Ryan Reynolds Announce They've Donated $1 Million for Coronavirus Relief'We can all do something for one another, even if that’s simply staying home.'
Leer más »