See every look from the MMissoniLive Pre-Fall 2020 collection.
“The heart of this project beats at a different tempo than those we’re used to in the fashion system,” said Margherita Missoni, presenting the pre-fall collection for M Missoni. She relaunched the family’s lower-priced line in September with a lively performance of street-casted models, hip-hop dancers, and friends on a tram ride across Milan, and fashion’s short-term memory and disposable production cycle isn’t something she is keen on bolstering.
To that end, the designer is putting sustainability at the core of her manifesto. The vast Missoni archives provide a goldmine of old yarns, fabrics, knitting patterns, and dead stocks that she is harvesting with gusto—upcycling, repurposing, and reworking them into new propositions. Looking at her own family’s past with fresh eyes, she’s giving a younger, cooler, easier spin to timeless wardrobe staples.
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