'M3GAN' is expected to earn $20 million in its opening weekend.
Horror will be lighting up the box office once again in 2023. That all starts with Blumhouse and Universal’s M3GAN which hits theaters this Friday, January 6. Now, after an extremely entertaining marketing campaign, the film centered around an AI companion gone horribly wrong is looking to have a scary good opening weekend. M3GAN's estimated to make $17-$20 million in its opening weekend in 3400 theaters across North America.
This is great news from this new horror franchise as it only took $12 million to produce this film. In classic Blumhouse fashion, this means M3GAN could almost double its budget in just one weekend if this estimate rings true. Avatar may be dominating the box office again in its fourth week of release this weekend, but M3GAN is another fine example of why marketing matters. At first glance this film could just be seen as a Chucky knock off.
COLLIDER VIDEO OF THE DAY When we’re talking about the film itself the trailers and various clips released have done a wonderful job of showcasing its uniquely corky tone. This is a fun horror comedy slasher type affair, but things like M3GAN dancing down a hallway or dog crawling to their next victim could go south very quickly. However, director Gerard Johnstone and producer James Wan seem to be playing the ridiculousness of their plot completely straight.
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