Your new bestie M3GAN is making a killing at the box office.
The latest horror film to star a scary doll, M3GAN, took the internet by storm with a consistent presence and marketing push leading up to its premiere on January 6. While a big marketing campaign doesn't guarantee a turnout at the theaters, M3GAN has proved that audiences are still obsessed with killer dolls as the film made an absolute killing at the global box office this weekend. The film has reached a global total of $45 million with the film pulling in an impressive $30.
The film was shown in 3,509 theaters across North America and actually started the weekend off by beating Avatar: The Way of Water at the Friday Box Office by bringing in $11.7 million at the start of the three-day weekend period, with Avatar picking up $11.4 million at the start of its fourth weekend.
COLLIDER VIDEO OF THE DAY This is a fantastic showing for the horror film which was projected to open with an estimated $17 million-$20 million in North America and is even better when considering the film was made on a $12 million budget. The film's viral media campaign which included being able to have a DM conversation with the doll on Twitter, definitely put it in front of many eyes as possible, but the film seems to be garnering major success from strong reviews and word of mouth.
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