One way Macy's is trying to improve its business stems from the work it's doing on the back end, at its more than a dozen fulfillment centers.
. At the core, Google assists with managing merchandise and keeping items in stock, while ensuring deliveries arrive on time. It uses data analytics and other algorithms it's created to do this.
Thomas Kurian, the CEO of Google Cloud, explained in an interview that its Cloud platform will help Macy's fulfill more online orders from its stores, and also figure out how to better ship bulky items like furniture – some of the key challenges the department store chain has been trying to work around.
Time will tell if Macy's move to Google's Cloud platform pays off and starts to show up in its results.
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