Read the pitch deck that got Mark Cuban and Stefon Diggs to invest $2 million in a tattoo-aftercare brand
"Subcultures have tattoo cultures within them," Zak told Insider."Mad Rabbit is really the brand to bring those people together."The first slide introduces the brand.The first slide shows a model holding the product to demonstrate what Mad Rabbit's average customer looks like. Typically, customers have more than one tattoo but are not entirely covered.
"The number of people getting tattoos is growing at 8% per year," Zak said."That is pretty rapid normalization for something that's permanent."The first graph on this slide shows how many people talk about tattoos on Reddit to demonstrate a large general interest in the topic. "A lot of investors are familiar with skin-care companies doing a good job capturing that market," Zak said."The fact that we were able to compare that market size to tattoos really shows our opportunity ahead."The founders compare Mad Rabbit's social-media follower count with that of competing brand to show the strength of their startup.
"We're a storytelling platform in a sense," Zak said."Our conversion isn't only when someone buys Mad Rabbit, but it could also be when they watch their favorite running back tell his tattoo story and follow the brand."Courtesy of Mad Rabbit
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