Companies like Nordstrom, Macy's and Sephora have partnered with the Fifteen Percent Pledge to drive sales to Black-owned businesses.
Committing to change, more than two-dozen companies have "taken the pledge," including 20 apparel and furniture retailers, three lifestyle publications — including Vogue & InStyle — and cannabis dispensary chain MedMen.Over 625 Black-owned businesses and brands have developed relationships with large corporations that have signed on to the initiative.
Tegbe said her company is still self-funded, but the pressure Fifteen Percent Pledge put on retail to search out and nurture Black-owned brands gave her company the exposure it deserved. 54 Thrones is now among the Black-owned brands on the shelves at Sephora, Nordstrom, Credo Beauty and Gwyneth Paltrow's company Goop.
"We really want companies that have a large economic footprint that want to be more inclusive, and create a more inclusive society going forward," said Williams Belfort.Corporate America has committed to supporting diversity, equity and inclusion, but recent pushback from lawmakers to limit corporate DEI initiatives makes it a tricky field to navigate.
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