A vast majority of Americans want access to local news—but only one in five people are willing to pay for it, a new report found.
A vast majority of Americans want access to local news, but only one in five people are willing to pay for it, a new report found.
"Americans see local news as the consummate public good -- but they are deeply divided on how to address the financial challenges local news organizations face," Sam Gill, the vice president for communities and impact at the John S. and James L. Knight Foundation, said in a statement announcing the findings.
Instead of public funding, the study found that most people want financial support for local news from residents, philanthropic organizations, tech companies and individual investors. "It's an interesting contradiction because valuing the product you’re receiving but believing that it has more of a charitable business model is a bit of a contradiction," Coffey said."That might be a need for education around value, and that what is being paid is compensation for that value."
"The advertising ecosystem is just a part of that, and if we’re not getting the compensation that we should be getting through the advertising business model, then we should explore other compensation mechanisms," she added.
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