When a certain problem gets overt focus, others tend to get overlooked. Case-in-point: the Bottom of the Pyramid theory, created by Indian-American researcher and author CK Prahalad. Prahalad argued that the world’s poorest people constituted the “bottom of the pyramid” (BoP) and presented a massive opportunity for the world’s wealthiest companies.
He posited that this segment was an untapped market opportunity and that companies, by developing products and services accessible to them, could create sustainable and profitable ventures, while also improving the lives of the poor. It brought focus to the money scarcity problem and helped create new market segments and increase product accessibility. But in doing so, it also drew attention away from other inclusion gaps.
sparked a global conversation about the role of businesses in addressing poverty. It has since influenced the strategies of many successful companies.Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
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