.Maluma, theestallion, SnoopDogg and pledis_17 will be headlining the LA3Cofficial Festival, Penske Media Corp.’s first culture and creativity festival.
“I’ve always been inspired by Los Angeles, its people, its vibrancy, its diversity and its creativity,” said Jay Penske, founder, chief executive officer and chairman of PMC, which is the parent company of WWD. “We are proudly building an event with a significant long-term vision. Right now, being together in person means so much to us all. Our event will be a place to celebrate and give back to this incredible city and the people who make it so unique.
Penske has appointed Juan Mora, an impact investor and nonprofit leader, as LA3C’s CEO. In a statement, Mora said: “It is an honor and privilege to build this festival. We believe that Los Angeles is a place where people come to pursue their creative passions and a place where talent, diversity and culture thrive. Our programming is meant to reflect our community and to create an inclusive environment where all feel welcome.
For the inaugural festival, LA3C will be partnering with Hearts of Los Angeles and Film Independent to give back to the community.
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