The presidential campaign of Ferdinand Marcos Jr. is resonating in the Philippines. The son of the late dictator and his running mate, who is the daughter of outgoing President Rodrigo Duterte, are leading pre-election surveys despite his family’s history. Their carefully choreographed appearances whitewash the past and are short on specifics about their vision for the future. Instead their campaign has deftly used social media, primarily TikTok and YouTube, to push the simple slogan of “unity” and framing them as beyond politics and disagreements. Marcos has taken advantage of the average age in the Philippines, which is 25 and leaves many voters with no personal memory of his father’s brutal authoritarian rule which his son refuses to acknowledge.
for the presidency. The petitions against his candidacy remain on appeal and could reach the Supreme Court.
At the same time, there have been allegations — which Marcos denies — that he has enlisted an army of online trolls and commentators to smear his opponents and revise his family's history. The vast majority of the country's 67 million registered voters are working class, and despite both being part of longtime political families, both Marcos and Duterte have been polling as well — or better — among them as with the upper classes.
Many of the ills besetting the Philippines can be traced to Marcos, who took huge loans that he could not repay to keep the country afloat while his regime imprisoned and tortured opponents and spurred rebellions — but that is carefully avoided in his son's election narrative. She brushed off concerns about his past as being from people “just trying to destroy them” and said there was nothing that could change her mind to vote for him.
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