Minutes before Facebook’s earnings call, Twitter CEO Jack Dorsey announced that Twitter would no longer allow political ads. Here’s how Facebook CEO Mark Zuckerberg responded.
"These challenges will affect all internet communication, not just political ads," Dorsey tweeted Wednesday. "Best to focus our efforts on the root problems, without the additional burden and complexity taking money brings. Trying to fix both means fixing neither well, and harms our credibility."
Plus the business impact is minimal. Both Facebook and Twitter say political advertising only makes up a tiny fraction of their overall advertising revenues. It can only do more good than harm to cut out political ads today. For now, Zuckerberg is sticking to his line that it's not Facebook's job to police paid political speech. But Dorsey's announcement was the biggest, most prominent threat to that argument. Twitter wasn't the first —earlier this month — but as the platform that dominates much of the political and cultural discussion, the decision carries extra weight.
Zuckerberg on Wednesday left open a tiny window that he may change his mind, saying he'll keep thinking about whether or not to allow political ads.I'll continue to do soAs we've seen over and over with Facebook, Zuckerberg's decision is final, until it isn't. And it just might turn out that Dorsey will win the hottest debate in Silicon Valley right now.
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