Diamond mines leave “huge scars in the earth,” says Jonathan Powell, the owner of Forever Diamonds & More. That’s why some people are opting for a more sustainable alternative — lab-grown diamonds. 💎💍 Watch NBCRebound now.
But many would contend that regardless of origin, diamonds are a luxury - though these days, the definition of luxury is not necessarily reliant on the price tag.
He’s selling five or six such diamonds a month, up from one or two a few years ago, as his customers learn about the process. At first those buyers were younger people, who were more likely to be focused on sustainability, but that is changing too, he said. Mining trucks carry diamond bearing rock ore, also known as kimberlite, from the satellite open pit at the Letseng diamond mine, operated by Gem Diamonds Ltd., in Letseng, Lesotho, on Monday, June 20, 2016. Its average value of $2,299 per carat is the highest in the industry, according to Gem Diamonds' earnings released in March.
The industry says it is working to restore former mines through closure plans agreed to by local governments and neighboring communities. The former Argyle Diamond Mine owned by Rio Tinto in western Australia, for example, will be reshaped and vegetation grown back. says for every mile of land used in diamond mining, three others are protected.
But some customers can still have concerns over whether diamonds have been mined ethically and are “conflict-free,” meaning they do not come from conflict zones and have not been traded illegally to fund conflict. The “Kimberly Process” — named after Kimberly, South Africa — is a way to certify diamonds agreed to by the United Nations, European Union, the governments of 74 countries, the World Diamond Council and groups such as the environmental group, Global Witness.
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