Only one day after its release Marriage Story and the Internet are already a match.
emotional roller coaster about divorce,What do the two films have in common? As cinematic texts, nothing. But as commodities in the marketplace, if I may strip away the mystique of movie-making, they are the latest product from the vanguard of distribution channels: the big red behemoth known as Netflix.
It was not that long ago when one would have laughed at an awards-contender launching to the masses via a streaming service, but if this year's Oscars break in Netflix's favor, we will have seen a paradigm shift. Part of Netflix's wisdom is to use the Twittering class to its own marketing benefit.
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