Long known for dining, drinking and decorating, Martha Stewart is moving into crypto. Starting with Halloween-themed pumpkin photos as NFTs, the lifestyle guru has a plan to sell more digital collectibles tied to seasons and holidays.
that are authenticated or “minted” using blockchain technology and usually bought with cryptocurrencies.
This digital image by the artist known as Beeple sold online at Christie’s for a record-breakingUnlike celebrities who flocked to the blockchain to do a one-off NFT drop, often making millions, theStewart will offer regular releases of NFTsStewart’s clout already has extended beyond her original homemaker audience, thanks in part to“Who would have guessed? I have been cool for a long time but I’m even more cool now.
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