Tito’s Handmade Vodka announced a partnership with Martha Stewart with a new campaign just in time for Dry January.
like Stewart does before saying “smells like February.” Just don’t pour it on your potted plants unless you’re trying to clear the way for new spring growth.
to use her handy tips to stay sober this month, Stewart mysteriously has a martini by the end of the video.To complement the video, Tito’s has launched a limited-edition collection of DIY January bottle-topper attachments for those that want to try out the tasks for themselves.
And while Stewart fully encourages those who want to take their Tito’s to a DIY place this month, as you saw in the commercial, she hasn’t partaken in Dry January in the past — but she’s open to it. Stewart says one of her favorite ways to use vodka isn’t the most wintry tip, but suggests you keep it in mind for the summer, well after Dry January.
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