Mastercard, Amazon and Accenture plan to connect consumers and producers through its work on a blockchain-based supply chain
Share to twitter.Today Accenture introduced a “circular supply chain” allowing consumers to make more sustainable choices about what they buy. Consumers are also able to tip producers, directly rewarding them for their choices in production. All of this is made possible through digital identity management and blockchain technology.
Accenture is collaborating with Mastercard, Amazon Web Services, Everledger and Mercy Corps to build its supply chain capability. Everyday, whether we think about it or not, we interact with a global supply chain, for example when we shop, and these innovations could help us better navigate the system.shows nearly two-thirds of Americans want a frictionless online shopping experience and want to support more efficient and eco-friendly farming and manufacturing.
Treat says Accenture and its partners are working on in-store, web and app-based implementations where consumers could scan a unique digital identifier on an item registered to the people who produced it. Scanning the tag on a pair of jeans, for example, would give customers its supply chain origins from start to finish, along with the opportunity to send a token of appreciationthe people who produced them.
” says Tara Nathan, Executive Vice President, Humanitarian & Development at Mastercard, “Through our work with smallholder farmers in Kenya, India, Mexico and elsewhere, we’ve deployed digital solutions helping to drive commercially sustainable social impact – and we understand that collaboration is essential for this journey.”A blockchain provides a public, independent digital record called Distributed Ledger Technology .
DLT could benefit consumers and farmers interacting across the supply chain, helping people across the entire process by increasing transparency and sharing profits more deliberately throughout.
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