Mastercard is introducing a new card for people who are blind or have vision impairment
is introducing a new card for people who are blind or have vision impairment, the company said.
Different varieties of the card, which will become available in 2022, will use physical notches to help people use touch to distinguish among them and discern the correct way to insert them into scanning machines, according to Mastercard. The debit card will have a squarelike notch, the credit card will have a rounded notch, and the prepaid card will have a triangular one.Barclays
PLC provides a notched debit card, for example, with a bright stripe and arrow to indicate which way to insert the card. Mastercard wanted to expand on existing designs without overcomplicating them, said Raja Rajamannar, the company’s chief marketing and communications officer.Get weekly insights into the ways companies optimize data, technology and design to drive success with their customers and employees.“If you are partly impaired, or totally impaired, you don’t need to learn a lot,” Mr. Rajamannar said. “All you need to see is OK, there are different shapes.
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