'We felt it was time to create a doll line free of labels.'
For the first time, Mattel, the maker of Barbie, has unveiled a gender-fluid doll that keeps"labels out."
A 🌎 without labels means everyone is invited to play. Welcome to #CreatableWorld, where we let toys be toys so kids can be kids. #AllWelcome“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” Kim Culmone, senior vice president of Mattel Fashion Doll Design, said in a press release.
"This line allows all kids to express themselves freely which is why it resonates so strongly with them. We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play," she said.
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