Mattel jumps at the chance to entice a new generation of anti-buccal fat Barney fans
as of this writing, “Barney” is the No. 1 trending term on Twitter. General consensus: he’s cute, but he wasn’t“Barney’s message of love and kindness has stood the test of time,” says Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel.
“In creating the new series, it was important to us that we properly reflect the world that kids today live in so that the series can deliver meaningful lessons about navigating it,” says Fred Soulie, SVP and General Manager of Mattel Television. “With our modern take on Barney, we hope to inspire the next
generation to listen, care, and dream big.” Seeming more than aware that a redesign stands to ruffle some nostalgic feathers, Soulie also shares: “We think that parents, many of whom will fondly remember the original Barney from their own childhoods, will love the show, too.”
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