Barbie was a box-office hit, but Mattel needs moviegoers to pick up dolls and Dreamhouses to boost its fortunes
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For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.Partnerships and marketing blitz aim to power company past decline in quarterly sales and earningsHollywood is hoping ‘Barbie’—along with another summer film, ‘Oppenheimer’—will boost box office. Siemond Chan/The Wall Street Journal
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