Shot by a collective of young photographers, the house's AW22 image series is a celebration of craft, community and travel.
– Matthieu’s aim was to create a visual epic that paid tribute to the house’s roots. “Bottega Veneta was created by a collective of artisans,” he says via a release. “This is the history, and this is how we approached the campaign: together, with many different ways of seeing.”An equally crucial aspect of the house’s history is, of course, its core practicality. “Bottega Veneta is in essence pragmatic because it is a leather goods company,” Matthieu continues.
These values distil into a series of images that see the collection – worn by an intergenerational cast of models who walked the show, including Mariacarla Boscono, Anok Yai and Dara Gueye – travel from the concrete bowels of the show’s Milanese setting to the neon haze and pocked canopies of Horst, a techno-soundtracked cultural festival in Belgium, to the balmy climes of southern Italy.
A testament to the variety of perspectives that culminate in the final campaign, we flit between scenes of full looks caught in situ in real-world contexts, candid portraits, and still-life vignettes that bring the inimitable craft capabilities of Bottega Veneta’s ateliers to the fore with unscripted ease. The instantly emblematic, curved silhouette of a denim jacket is captured with the same attention-to-detail as the knotted leather netting covering a pair of clodhopper boots.
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