McDonald’s is buying Israeli digital startup Dynamic Yield for more than $300 million, the biggest deal for the fast-food giant in two decades
McDonald’s Corp. is nearing a deal to buy Israel-based digital startup Dynamic Yield Ltd. in a bid by the burger chain to up its game in online marketing and in-store ordering, according to people familiar with the matter.
McDonald’s will pay more than $300 million for closely held Dynamic Yield in a deal to be announced Monday, the people said. It would be the fast-food giant’s first acquisition in years and its biggest deal in two decades.
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