Get ready for chicken, McDonald’s breakfast fans: Chicken McGriddles and McChicken Biscuit sandwiches are here.
McDonald's is leaning into chicken as Chick-fil-A puts pressure on its U.S. sales.
Nearly 90% of McDonald's U.S. franchisees believe that Chick-fil-A is the chain's biggest threat, according to a January survey conducted by analyst Mark Kalinowski of Kalinowski Equity Research.as the fast-food giant introduces two new chicken breakfast items to fend off competition from its Atlanta-based rival.
Nearly 90% of McDonald's U.S. franchisees believe that Chick-fil-A is the chain's biggest threat, according to a January survey conducted by analyst Mark Kalinowski of Kalinowski Equity Research. Kalinowski, who upgraded the stock to a buy ahead of its earnings report on Wednesday, said the franchisees evenly represent all regions of the United States.
"Our customers have told us they want more chicken and more breakfast items, so we are excited to be able to offer these two sandwiches at breakfast to everyone nationwide," said Linda VanGosen, McDonald's vice president of menu innovation.national breakfast menu will includeThe menu penetration of fried chicken breakfast sandwiches has surged 257% over the last four years, according to Datassential's recent report on breakfast.
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