Medicare enrollees warned about deceptive marketing schemes

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Medicare enrollees warned about deceptive marketing schemes
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Experts are warning older adults about an uptick in marketing tactics such as phony mailers, ads on buses sporting scam pitches and TV commercials with inaccurate information.

WASHINGTON — Mailers designed to look like official government forms. Buses sporting scam pitches for Medicare websites. TV commercials featuring celebrities who encourage people to sign up for Medicare plans that do not always include their current doctors.

The government agency, known as CMS, can issue warning letters and, in some cases, small civil fines for violations. In Ohio, for example, older adults received mailers resembling federal government tax forms that featured promises of bigger Social Security checks if they enrolled in a new Medicare Advantage plan. State officials also reported that a bus was designed to look like an official Medicare bus, but displayed an advertising link to an insurance broker.

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