'No matter what town you go to, you talk about Costco, people are obsessed with it,' matt_obrien says.
When the Canadian-born comedian first started touring the United States, he struggled a bit to come up with relatable material, particularly topics that resonate with small-town audiences."It is really different culturally from Canada," notes O'Brien.
"I remember being on the road and talking about Costco because I just joined and I loved it–and the whole crowd was into it," O'Brien says during a recent telephone interview.The warehouse club, which he likes to describe as"a big airplane hangar with no windows," has since become his"greatest inspiration," a source of constant material for both his stand-up act and social media musings, he says.
Now, the touring comic can't seem to travel anywhere without checking out the local Costco, whether that's back in his native Canada, where he swears theEarlier this month, he posted a new video on his social platforms, titled"Secret Costco Hack," which notably pokes fun at several familiar themes: the crowds, the hot dog, the bulk items, and the staffer who always checks your receipt after checkout.The following interview has been edited for brevity and clarity.
O'BRIEN: I made a Costco video before that. I made it when I had Covid and couldn't leave the house. The whole video was like,"I can't go to Costco, so I'll green-screen myself there." I just green-screened myself shopping at Costco and filling up the toilet and then a bunch of alarms go off. It's very stupid []. But recently, I've just been shopping and it's been crazy and I'm like,"You know what? I'll make another stupid Costco video.
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