The man behind Pepper X, which won the Guinness World Record for hottest chili pepper, explains why hot peppers are good for business.
Ed Currie recently set a new Guinness World Record for hottest chili pepper, with Pepper X. In doing so, he broke his own record, set a decade ago with the Carolina Reaper. Currie, the owner of PuckerButt Pepper company, said his business has benefitted from both his fame and a growing predilection for hot foods among consumers. Currie started his commercial farming operation in earnest in 2003, and now employs about 100 people there and about 31 more through PuckerButt.
That gave them the same heat profile they had before, so the economies of scale of using super hots for manufacturers and the money savings they have is very significant.What are your best-selling products? At PuckerButt Pepper company, our best-selling product up until the last two weeks was Reaper Squeezins, which contains approximately 87% pepper, and is stupid hot. It's very tasty; I recommend everybody use it in very small amounts and mix it with foods.
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