Founder Jules Von Hep of isleof_paradise mixes colour correcting pigments with self-tanner to get the right shade for every skin tone.
Here, Von Hep shares some self tanning wisdom, like the reason traditional self tanners are often brown, why Brits and Aussies consider self tanners their desert island product, and the product that’s the self tan equivalent of Ctrl-Alt-Delete., she said ‘I think you’d be really good at spray tanning,’ and I was like [sighs] ‘spray tanning? I don’t know.’ She thought I would be good at it because of my personality and my discretion.
When we started working together, tanning was not cool. It was all about orange footballers’ wives. Michelle Feeney [former CEO of St. Tropez who has been credited with turning the once struggling brand around], said we need to make this cool. So we were part of that initial movement.
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