China has recommended that its population halve their meat intake by the end of this decade. So investor Matilda Ho has made it her mission to transform Chinese agricultural practices and consumer tastes for a more sustainable future.
In China, diets have changed along with bank balances. Since the 1960s, annual meat consumption has rocketed from an average of less than 4 kilograms per person at the start of that decade to over 45 kilograms today, spurred on by rising economic prosperity. Today, China eats around half of the world's pork and is the second largest beef consumer -- rising 35% in the past decade and projected to rise another 8% by 2030.
However, in 2016, dietary guidelines drawn up by the country's health ministry recommended that the population halve its meat intake by the end of this decade. Some might see that as a problem; others an opportunity.One person that falls into the second camp is Matilda Ho, an impact investor who has made it her mission to transform agricultural practices and consumer tastes in China for a more sustainable future.
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